Bras and the War Effort

If you've had the pleasure of reading one or all of the interviews from our shop owners you'll probably remember reading something about all the history surrounding vintage lingerie.  It's one of the things we love best about the stuff.  The story of history told from a uniquely woman's perspective.  In a country with so much excess, it's hard for someone today to imagine what it would have been like to live with a limited amount of a basic material  or resource.  And yet, this is exactly what happened during World War II...that is, until someone put her foot down.  Then, it became pretty obvious to the US government that they needed to keep the bossoms and morale high of their number one work force.  The materials may have become scarce, but resourcefulness was the name of the game and we all know that necessity is the mother of invention.

This post article link was submitted by Theresa of IntimateRetreat, our resident bra expert (and I do mean expert).  She has a passion for vintage brassieres and if you do, too, you should check in frequently at her shop,

Theresa says:  "Maidenform's War time efforts... read the first add. It is a crack up but that was life then!"

Protect Our Brassieres! WWII’s War On Lingerie 
by Java Saxena

Vintage Brassieres for Sale Through Our Shops

1940 pink bullet bra bombshell NOS Vintage in L size  Offered by BlessThatDress

1940 Baby Blue Bullet Bra Bombshell in M Size Offered by BlessThatDress

1940s 1950s Peach Satin Bullet Bra, Copa 34 B C Offered by IntimateRetreat

50s Blue Cotton Denim Bikini Sun Bra Top by Lovable, 36A Offered by ThedaBaraVintage

Long-Line Bullet Bra Offered by Siiister3

Bullet Bra 36B 60s Sears Charmode International Bullet Bra Peach Lace Old Stock New With Tags Offered by 2Sweet4WordsVintage

Van Raalte Black Mesh Bustier Bra 8 Metal Hook and Eye Closing Size 38C Offered by ViolaVintageLingerie

Vintage Christian Dior Bra Offered by Siiister3

I hope you've enjoyed today's posting and selection with an emphasis on 40' - 60's brassieres.  Our shops carry many more vintage bras in a variety of styles and makes...and that's not including bustiers or  full body girdles!  So much to look at and so little time....


As always...
XO


Kathy

Owner & Proprietress of
Medicinew1 ( Classic vintage clothing for both men and women...specializing in lingerie)
Medicinew2  (Cool vintage stuff mostly from my Mother's New England farm house...)